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Thursday, August 03, 2006 

Sony India unveils the Alpha 100 DSLR Camera

Around 2 months after their international launch, Sony India unveiled its first Digital SLR camera, α100 under the α(pronounced “alpha”) brand name. The α100 combines advanced SLR features with technologies that broaden users’ creative possibilities while assuring superior results for its audience of amateurs and families.

Announcing the India launch of α100 camera series, Mohit Parasher, General Manager - Sales & Marketing - AV/IT, Sony India said, “It is our constant endeavor to provide the best imaging technology to all our customers and the launch of DSLR series is a step in that direction.”

The α series in India will comprise of the DSLR-A100 (single camera body, Rs 54,990, DSLR-A100K (with normal zoom lens, Rs 64,990) and DSLR-A100W (with normal and tele zoom lenses, Rs 74,990). The series is complemented by a wide range of accessories, plus an extensive range of compatible flashes, lighting systems, adaptors, extension cables and external battery adaptors for off-camera and multiple flash.